The MATTERfying Foundation 20 Captivate 30ml
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Discover shade 20 Captivate of The MATTERfying Foundation: A weightless, mousse-like formula with neutral warm undertones, offering a seamless matte finish and skin-loving ingredients. Achieve your desired makeup look with buildable coverage that's transfer-resistant, ensuring makeup stays put throughout the day. Enjoy a subtle vanilla and coconut scent, giving you a year-round Summer vibe. Find your perfect shade match with our Shade Match Assist tool.
Dot foundation evenly around your entire face or apply with your makeup brush, sponge or our personal favourite - the kabuki brush. Blend evenly and build coverage to your desired finish.
* For best results, we recommend shaking the tube prior to application
Cyclopentasiloxane, Aqua, Isododecane, CI 77492, Dimethicone Crosspolymer, Titanium Dioxide, Caprylic/Capric Triglyceride, CI 77491, Polyglyceryl-6 Polyhydroxystearate, Polyglyceryl-6 Polyricinoleate, Isostearyl Isostearate, Lecithin, Pentylene Glycol, Stearalkonium Hectorite, CI 77499, Hydrated Silica, Tocopherol, Polyglycerin-6, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Propylene Carbonate, Magnesium Sulfate, Parfum, Sodium Hyaluronate, Coumarin, Ascorbyl
As a lost brown girl who grew up without the luxury of being able to find the right shade to match her beautiful melanin-rich brown skin tone, I’m so ever grateful for All Shades Matter for launching their foundation line for people of colour.
I've got oily skin and this foundation is the perfect addition to my ever growing collection. Having worn the foundation a few times, I have never felt so beautiful and proud, giving me the boost of confidence to walk out of the doors feeling like I’m about to conquer the world. It’s so lightweight and doesn’t feel like you are wearing makeup.
I love the texture of this foundation. I was scared when I saw how small the package is, but a little goes a long way! I definitely use less of this foundation than others I’ve used before. I great coverage and it feels lovely on my skin. I used the shade natch assist to determine my shade and it got it 100% correct!
I absolutely love my MATTERfying foundation. It feels amazing and blends into my skin so nicely. As a person of colour, I have struggled to find the right shade that could match my skin tone especially a foundation that is gentle on the skin without causing any rashes or redness. This 20 captivate definitely ticks all the boxes for me I am not even exaggerating. Everything about it is just right, the smell, the texture and the natural end result it gives your face. If you are looking for something elegant but calm and that can give you that natural glow I highly recommend this. ✨️
I had never heard of this brand until a MUA did my make up and used it and I loved it! I find it difficult for MUAs to get my foundation right and normally end up looking too dark or orange but this shade was perfect. It sat so well on my face and lasted all day and night without changing colour and got so many compliments! It didn’t go super oily either or cakey.