Welcome to Behind the Matter
...the captivating beauty blog by All Shades Matter Cosmetics (ASM Cosmetics). Join us as we unveil the enchanting world behind the scenes, sharing mesmerising events, favourite makeup tips, and more.
Discover the extraordinary stories that shape our brand, from the meticulous planning of exhilarating events to expert advice from our passionate makeup artists. Dive deeper into our commitment to inclusivity, sustainability, and empowerment. Get ready to be enlightened, inspired, and embrace your beauty in all its shades. Welcome to the heart and soul of ASM Cosmetics.
OUR LATEST MATTERS
All Shades Matter Cosmetics Launches in the U.S. Just in Time for Black Friday!Check it out
Exciting news for makeup enthusiasts across the United States! All Shades Matter Cosmetics has officially launched in the U.S., bringing its diverse range of beauty products to a wider audience.
Celebrating Our Journey as a 2023 Local Business Hero with Australia PostCheck it out
We are thrilled and deeply honoured to announce that our business has been chosen as one of the 2023 Local Business Heroes by Australia Post.
Beauty Unites at our Sip & Sample Event in Sydney!CHECK IT OUT
Gratitude fills our hearts for the incredible success of the Sydney Sip and Sample event! Sharing a space with like-minded souls, we embraced the magic of connection, exchanging experiences across diverse perspectives and industries. What a weekend it was!
Embracing Diversity: Our Journey with All Shades Matter Cosmetics on Studio TenCHECK IT OUT
In June 2021, All Shades Matter Cosmetics had the incredible opportunity to be interviewed on Studio Ten. It was a momentous occasion as we were about to launch our best-selling and inclusive product, The MATTERfying Foundation.
ASM in the American Spotlight!CHECK IT OUT
All the way from the US, Roxy, Founder of Non Niche interviewed us recently about All Shades Matter and how/why we started our company and it was so insightful to hear her positive thoughts and feedback and how the US can’t wait for The MATTERfying Foundation to launch there.