Welcome to Behind the Matter
...the captivating beauty blog by All Shades Matter Cosmetics (ASM Cosmetics). Join us as we unveil the enchanting world behind the scenes, sharing mesmerising events, favourite makeup tips, and more.
Discover the extraordinary stories that shape our brand, from the meticulous planning of exhilarating events to expert advice from our passionate makeup artists. Dive deeper into our commitment to inclusivity, sustainability, and empowerment. Get ready to be enlightened, inspired, and embrace your beauty in all its shades. Welcome to the heart and soul of ASM Cosmetics.
OUR LATEST MATTERS
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ALL SHADES MATTER COSMETICS SPONSORS GLOBAL INDIGENOUS RUNWAY AT MELBOURNE FASHION FESTIVAL 2024
Check it outAmidst the glitz and glamour of the Melbourne Fashion Festival, an extraordinary event unfolded as the Global Indigenous Runway took center stage. Proudly sponsoring this celebration of diversity and culture was All Shades Matter Cosmetics, standing alongside the remarkable talent of First Nations designers and performers from Australia and beyond.
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ALL SHADES MATTER COSMETICS NOW SHIPS INTERNATIONALLY
Check it outWe're thrilled to announce that All Shades Matter Cosmetics has expanded its reach! We now proudly offer international shipping to a range of destinations, including Australia, New Zealand, the United States, Cook Islands, Fiji, Vanuatu, Sri Lanka, Singapore, Mauritius, and South Africa.
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All Shades Matter Cosmetics Launches in the U.S. Just in Time for Black Friday!
Check it outExciting news for makeup enthusiasts across the United States! All Shades Matter Cosmetics has officially launched in the U.S., bringing its diverse range of beauty products to a wider audience.
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Celebrating Our Journey as a 2023 Local Business Hero with Australia Post
Check it outWe are thrilled and deeply honoured to announce that our business has been chosen as one of the 2023 Local Business Heroes by Australia Post.
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Beauty Unites at our Sip & Sample Event in Sydney!
CHECK IT OUTGratitude fills our hearts for the incredible success of the Sydney Sip and Sample event! Sharing a space with like-minded souls, we embraced the magic of connection, exchanging experiences across diverse perspectives and industries. What a weekend it was!
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ASM Cosmetics Shines at Aus Fashion Week 2023!
CHECK IT OUTStill on a high that All Shades Matter Cosmetics, The MATTERfying Foundation was used as part of the Erik Yvon show at Fashion Week!
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Embracing Diversity: Our Journey with All Shades Matter Cosmetics on Studio Ten
CHECK IT OUTIn June 2021, All Shades Matter Cosmetics had the incredible opportunity to be interviewed on Studio Ten. It was a momentous occasion as we were about to launch our best-selling and inclusive product, The MATTERfying Foundation.
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ASM in the American Spotlight!
CHECK IT OUTAll the way from the US, Roxy, Founder of Non Niche interviewed us recently about All Shades Matter and how/why we started our company and it was so insightful to hear her positive thoughts and feedback and how the US can’t wait for The MATTERfying Foundation to launch there.