Welcome to Behind the Matter

...the captivating beauty blog by All Shades Matter Cosmetics (ASM Cosmetics). Join us as we unveil the enchanting world behind the scenes, sharing mesmerising events, favourite makeup tips, and more.

Discover the extraordinary stories that shape our brand, from the meticulous planning of exhilarating events to expert advice from our passionate makeup artists. Dive deeper into our commitment to inclusivity, sustainability, and empowerment. Get ready to be enlightened, inspired, and embrace your beauty in all its shades. Welcome to the heart and soul of ASM Cosmetics. 



    All Shades Matter Cosmetics Launches in the U.S. Just in Time for Black Friday!

    Exciting news for makeup enthusiasts across the United States! All Shades Matter Cosmetics has officially launched in the U.S., bringing its diverse range of beauty products to a wider audience.

    Check it out

    Celebrating Our Journey as a 2023 Local Business Hero with Australia Post

    We are thrilled and deeply honoured to announce that our business has been chosen as one of the 2023 Local Business Heroes by Australia Post.

    Check it out
  • Reflecting on our Sydney Sip & Sample event fills us with immense joy and gratitude. 💕It was an absolute success, bringing together a room filled with like-minded, beautiful people who instantly connected and created a vibrant sense of community.The positive energy that filled the air was truly remarkable, as we shared experiences, forged new connections, and formed bonds that will be cherished for a long time to come.

    Beauty Unites at our Sip & Sample Event in Sydney!

    Gratitude fills our hearts for the incredible success of the Sydney Sip and Sample event! Sharing a space with like-minded souls, we embraced the magic of connection, exchanging experiences across diverse perspectives and industries. What a weekend it was!

  • All SHades Matter Cosmetics hits the runway at Australian Fashion Week 2023

    ASM Cosmetics Shines at Aus Fashion Week 2023!

    Still on a high that All Shades Matter Cosmetics, The MATTERfying Foundation was used as part of the Erik Yvon show at Fashion Week!

  • Embracing Diversity: Our Journey with All Shades Matter Cosmetics on Studio Ten

    Embracing Diversity: Our Journey with All Shades Matter Cosmetics on Studio Ten

    In June 2021, All Shades Matter Cosmetics had the incredible opportunity to be interviewed on Studio Ten. It was a momentous occasion as we were about to launch our best-selling and inclusive product, The MATTERfying Foundation.

  • All Shades Matter Cosmetics hits the American spotlight

    ASM in the American Spotlight!

    All the way from the US, Roxy, Founder of Non Niche interviewed us recently about All Shades Matter and how/why we started our company and it was so insightful to hear her positive thoughts and feedback and how the US can’t wait for The MATTERfying Foundation to launch there.